Max Factor Facefinity All Day Flawless 3 in 1 is a liquid foundation with SPF 20. Our Flexi-hold technology is designed to give flawless coverage, that is long-lasting while feeling feather light. It has a matte finish and lasts 24 hours. It's water-proof, touch-proof, sweat-proof, and oil-free. Flexi-hold has advanced technology that provides a long-lasting flawless coverage that feels lightweight. The primer provides a smooth base and holds make-up in place while the concealer effectively covers imperfections, giving you a flawless look.