A SHISEIDO first in foundation, with ActiveForce™ technology, that self-refreshes nonstop so you maintain a just-applied, flawless finish that lasts 24 hours. Our long-wear creamy, powder foundation synchronizes with skin and helps resist heat, humidity, oil and motion. Apply wet or dry for customized coverage and a natural finish. Skin looks and feels fresh all day. Weightless comfort. Breathable. Blendable. Buildable.